An awesome Shropshire based client who upon initial our meeting, both had that instant rapport and clear understanding of what we needed to acheive.
Armed with a solid brief, the objectives and a blank canvas, my job was to create a versatile, appealing brand identity which was distinctive enough to stand out in a very competitive market, had to have strong design value and needed clever a strategy to make it more appealing to it's target audience.
3 logo concepts and 1 revision later, 360 RIngz had an identity and a heart beat.
Having similar interests and hobbies the same the as the client, I was left to my own devices to give ths brand it's true identity which had to be very versatile for both screen, print, signage and clothing.
Created was a full branding suite which included 3D product design and visuals, point of sale, packaging and a content managed, responsive website.
Launched March 2013, the product and brand has had an excellent response from both consumers and retailers from all over the UK and are currently doing incredibly well whilst gaining even more momentum.